Rastia
Rastia is a devoted mother to her daughters, Bibi and Tayo, and hopes they’ll one day play for the national team. However, their fun is often interrupted by a bird named Isoken, so Rastia keeps a close watch to ensure they’re enjoying themselves.
Goal
Create a digital illustration that is visually engaging and appealing to young viewers.
Role:
Graphic Designer
Tools:
Graphic Designer
Hats worn:
Researcher, Creative Director & Illustrator
Target Audience
Happy, curious children who enjoy playful visuals and entertaining stories.
Problem to solve
Creating content that is enjoyable, calming, informative, and meaningful for children can be challenging.
How might we develop fun, engaging characters to tell a story that gently teaches the value of motherly love?
Process
The concept development stage was both fun and a learning experience. To complete the project, the process included brainstorming ideas, sketching, creating digital illustrations, writing a script for animation, and editing.
Research
Ideation
Sketch
Digital
Outcomes
As a result of the good storytelling, viewers found the animation to be humorous, enjoyable, informative, and visually appealing.
Key Learnings
Animation is a fun and creative process. Through this project, I explored the capabilities of After Effects and gained valuable hands-on experience.
