Nutrition Vision
Nutrition Vision is a consulting dietitian service currently focused on long-term care and assisted living. The brand is now expanding to include initiatives centered on nutrition for children.
It needs a distinctive identity that works across various media platforms and resonates with parents.
Goal
Create a versatile, memorable, and timeless logo that builds trust and resonates with parents as the brand grows into child-focused nutrition services.
Role:
Graphic Designer
Tools:
Illustrator & Photoshop
Hats worn:
Researcher, Creative Director & Illustrator
Target Audience
Parents who believe proper nutrition is key to their children's growth, development, and overall well-being.
Problem to solve
Finding the right nutritionist for children can be challenging and time-consuming.
How might we design a brand identity that instantly appeals to parents searching for children’s nutritionists online?
Process
The Nutrition Vision project began with in-depth research to identify a friendly, approachable font suitable for a combination mark. Concept development was a collaborative effort with the client, using nutrition-related keywords as inspiration. Initial sketches were refined into four design directions, then digitized and presented for client selection.
Research
Ideation
Sketch
Digital
Final Solution
After careful consideration, the client chose the concept featuring a sliced orange with surrounding dots, symbolizing a variety of nutrients.
Outcomes
The Nutrition Vision project was a success. The client and her team were pleased with the results, and the branding was well received by existing clients.
Key Learnings
The client did not choose the variation that would have been more versatile for the brand identity. One area that needs improvement is convincing a client of what works best.
