The Anam
Along Mui Ne’s honey-hued coastline, the Anam cascades gently towards the azure waters of the East Sea. Incorporating the graciousness synonymous with Vietnamese hospitality, The Anam collection presents the latest luxury resort, adding a sense of old-world charm, romance, and nostalgia.
It requires a unique identity that can be applied to a variety of media platforms, one that will be appealing to the target audience.
Goal
Design a logo and brochure for a resort you plan to visit in the near future. The brochure should be visually appealing and feature appropriate, engaging imagery.
Role:
Graphic Designer
Tools:
Illustrator & Photoshop
Hats worn:
Researcher, Creative Director & Illustrator
Target Audience
Adventure seekers looking to break from routine and explore the world in fresh, exciting ways.
Problem to solve
Selecting the right resort can be challenging, requiring time, research, and budget considerations while avoiding overcrowded options.
How might we design a brochure with compelling visuals that showcase the premium experience the resort
Process
As part of Anam’s project, research was conducted to understand resort brochure design and the role of imagery in telling a compelling story. Inspired by resort-related keywords, layout sketches were developed and later digitized to shape the final design.
Research
Ideation
Sketch
Digital
Final Solution
The version with less white space worked better because the goal was to let the images tell most of the story.
Outcomes
The brochure successfully highlights the variety of accommodations, dining, activities, and entertainment at The Anam’s resort, making the project a success.
Key Learnings
The resort project was a valuable learning experience, reinforcing the importance of strong visuals in effectively communicating a message as a designer.
