Talkspace
A digital platform offering online mental health services, including therapy and psychiatry, connects users with licensed providers through secure messaging and live video sessions.
Goal
Support Talkspace’s creative efforts by designing impactful marketing materials, enhancing design systems, ensuring brand consistency, and collaborating effectively across teams.
Role:
Marketing Design Intern
Tools:
Figma, Figjam, Illustrator, Photoshop, After Effects & Sketch
Hats worn:
UX researcher, UX Designer & Motion Graphic Designer
Great Work Doing The Work
The project centered on designing a motivational email campaign that celebrated users’ one-year therapy milestones and encouraged them to continue their mental health journey. To make the design more engaging, I used motion graphics with path animation, adding a dynamic touch that brought the message to life. I focused on creating a clean and cohesive layout that adhered to Talkspace’s updated brand guidelines, utilizing a clear hierarchy and a strong call-to-action to guide users toward reconnecting with their therapists.
Happy Half-Birthday - In progress…..
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Outcomes
A key outcome of my Marketing Design internship at Talkspace was delivering measurable results through strategic and impactful design initiatives. I developed high-quality marketing assets and motion graphics that reinforced brand consistency across campaigns, and collaborated with cross-functional teams to implement conversion-focused strategies, resulting in a 15% increase in user retention.
Final Learning
One valuable lesson I learned during my Marketing Design internship at Talkspace was the importance of proactively reaching out to the social media team members to understand which marketing collaterals resonate most with the public. By gathering these insights, I was able to make more informed design decisions, ensuring that the creative work was not only visually strong but also strategically effective in engaging the audience.